In recent years, name, image, and likeness (NIL) deals have significantly changed the landscape of college athletics.
College football, in particular, has seen a surge in lucrative endorsements for its star players, providing them with substantial earnings even before they turn professional.
With the 2024 season underway, running backs in the NCAA Football (NCAAF) are among the top beneficiaries of these deals.
From national brands to local businesses, various endorsements help these athletes earn big while still on campus.
This article will explore the top 10 highest-paid NCAAF running backs through NIL deals for the 2024 season, showcasing the financial impact of these agreements on their lives and careers.
1. Marvin Harrison Jr.
Marvin Harrison Jr. is one of the highest-paid players in college football for the 2024 season.
He plays as a wide receiver for Ohio State University. His impressive performance on the field has matched his strong off-field presence, earning him significant NIL deals.
Harrison Jr. has a notable NIL valuation of $1.3 million. His deals include endorsements with brands like Grippos Chips and Dr. Teal’s.
His father, Marvin Harrison Sr., being an NFL Hall of Famer, also boosts his image.
His career at Ohio State and these successful NIL deals pave the way for a bright future in football.
2. Caleb Williams
Caleb Williams, a standout quarterback for USC, is one of the most marketable collegiate athletes.
Although primarily known for his quarterback skills, he also benefits from substantial Name, Image, and Likeness (NIL) deals.
Williams holds a staggering $2.6 million valuation in NIL deals. This figure places him among the top earners in college football and showcases his broad market appeal.
According to College Net Worth, his overall net worth is projected to be around $3.5 million.
3. Drake Maye
Drake Maye, the star quarterback at the University of North Carolina, is one of the highest-paid athletes through Name, Image, and Likeness (NIL) deals in college football for the 2024 season.
Maye has an annual NIL valuation of $1.5 million, according to On3’s NIL rankings.
His earning power is boosted by a strong social media following and impressive performances on the field.
Maye’s status as a Heisman Trophy candidate and potential top pick in the 2024 NFL Draft significantly impacts his NIL value.
4. Raheim Sanders
Raheim Sanders, known as “Rocket,” is one of the top running backs in college football for the 2024 season. He plays for the South Carolina Gamecocks and is a key player on their roster.
Sanders has made a name for himself not just on the field, but also through significant NIL deals.
His impressive stats, including 1,443 rushing yards and 10 touchdowns in 2022, have garnered attention from top brands.
His earnings from NIL deals place him among the highest-paid running backs in college football this season. Collegenetworth.com covers more details on his financial growth through NIL opportunities.
5. Blake Corum
Blake Corum, a standout running back for the Michigan Wolverines, has become one of the highest-paid players in college football through Name, Image, and Likeness (NIL) deals.
His performance on the field, including impressive stats like 2,492 rushing yards and 31 touchdowns, has made him highly marketable.
In addition to his on-field success, Corum has secured at least a dozen lucrative endorsements, contributing significantly to his net worth.
Find the best accommodations
Check availability at 5* hotels, guest houses and apartments rated "superb" or "exceptional" by visitors just like you.
NO RESERVATION FEES
CHECK AVAILABILITY FOR YOUR DATES HERE
His ability to balance athletics and branding sets him apart, making him a top earner in the NCAA. For more details, you can visit Blake Corum’s profile.
6. Quinshon Judkins
Quinshon Judkins is one of the top running backs in college football for the 2024 season. He plays for Ole Miss and has been a standout player on their roster.
Judkins has a NIL deal worth $529,000 according to Sportskeeda.
This impressive deal places him at No. 84 in the NIL 100 rankings overall.
In the previous season, Judkins averaged 5.9 yards per carry and set the Rebels’ single-season rushing touchdown record with 16, as highlighted by The Grove Collective.
7. TreVeyon Henderson
TreVeyon Henderson is one of the top running backs in college football for the 2024 season. He plays for Ohio State and has been recognized for his exceptional talent and performance on the field.
In his sophomore year, Henderson broke Ohio State’s freshman touchdown record. Despite injuries in 2022, he still managed to make a significant impact, which boosted his earnings through NIL deals.
Currently, Henderson is considered one of the highest-paid running backs in the NCAA. According to CollegeNetWorth.com, his NIL deals are valued at several hundred thousand dollars, making him a key figure in college sports.
8. Braelon Allen
Braelon Allen is one of the top-earning running backs in college football for the 2024 season.
His net worth is estimated at $1.5 million through NIL deals, which includes endorsements and sponsorships (Sportskeeda).
Allen, who is currently a running back for the Wisconsin Badgers, made a significant impact early in his college career.
He was initially recruited as a defensive player but switched to running back, where he has excelled (Fox Sports).
His average of 5.9 yards per rushing attempt places him fifth all-time among Wisconsin Badgers with at least 1,000 career rushing yards (Badger Extra).
9. Jahmyr Gibbs
Jahmyr Gibbs has quickly gained attention in college football. Known for his explosive speed and agility, he has become a standout player.
His performances on the field have not only helped his team but also increased his market value.
Through various NIL deals, Gibbs has secured significant earnings. These deals highlight his influence and potential both on and off the field.
Gibbs is someone to watch this season.
For more details, you can visit his profile on College Net Worth.
10. Sean Tucker
Sean Tucker, the dynamic running back from Syracuse University, has made significant strides in college football.
Tucker is renowned for his speed and agility on the field. His performance last season earned him recognition, making him one of the top earners through Name, Image, and Likeness (NIL) deals.
According to College Net Worth, Tucker’s NIL valuation stands at over $1 million. His marketability continues to grow as he heads into the 2024 season, making him a notable figure among collegiate athletes.
Impact of NIL Deals on Player Performance
NIL deals have significantly influenced the performance of college football running backs, impacting their metrics, mental health, and team dynamics.
Performance Metrics Analysis
NIL deals have led to noticeable changes in performance metrics for college football running backs.
Players with substantial NIL contracts often face heightened expectations. This pressure can drive them to improve their stats in terms of yardage, touchdowns, and overall efficiency on the field.
For instance, players might focus more on their physical conditioning and skill development to maintain their status as top earners.
Increased access to better training and recovery facilities offered by sponsors is common. These enhancements can lead to improved performance outcomes, translating into better game statistics and higher rankings.
However, it is essential to distinguish between performance driven by desire and performance driven by external pressures, as this can affect sustainability and long-term success.
Psychological Effects
The psychological effects of NIL deals on running backs are multifaceted.
On one hand, lucrative contracts can boost a player’s confidence and self-esteem, resulting in better on-field performance. Financial security can reduce stress, allowing players to focus more on their game.
On the flip side, NIL deals can bring significant stress and anxiety.
Players must balance academics, athletic commitments, and branding obligations. The pressure to meet sponsor expectations can lead to burnout and mental fatigue.
Awareness and mental health support within teams are necessary to mitigate these negative effects.
Enhanced psychological resilience and coping strategies are essential.
Teams and coaching staff play a critical role in providing consistent mental health support to maintain players’ well-being.
Team Dynamics
NIL deals can also impact team dynamics.
Financial disparities between teammates can lead to jealousy and division. For example, highly paid players might receive preferential treatment, causing friction and affecting team cohesion.
In some cases, these deals can foster healthy competition. Players motivated by peers’ successes can push each other to improve collectively.
Coaches must navigate these dynamics carefully to ensure a balanced and inclusive team environment.
Inclusive team-building activities and clear communication can help address potential issues. Maintaining a harmonious team structure amidst varying NIL deals is key to sustaining overall team performance.
Economic Implications for Universities and Athletes
The rise of Name, Image, and Likeness (NIL) deals has created significant financial opportunities for college athletes and their universities. These deals affect revenue generation, sponsorship opportunities, and the need for financial literacy among athletes.
Revenue Generation
NIL deals have opened new avenues for universities to enhance their revenue streams.
When star athletes sign lucrative deals, their personal brand often boosts ticket sales and merchandise. Increased media coverage and fan engagement further amplify the university’s financial gains.
Universities benefit from not only direct NIL deals but also increased donations and sponsorship renewals.
Alumni and local businesses are more inclined to support programs featuring high-earning, high-profile athletes. This creates a symbiotic relationship where the athlete’s success translates into financial gain for the institution.
Sponsorship Opportunities
High-earning athletes attract major sponsors, providing universities with priceless marketing opportunities.
Through partnerships, brands tap into the loyal fan bases of college teams. The more influential the athlete, the more lucrative the sponsorship prospects become for their university.
Universities can leverage these sponsorships to gain access to better facilities and programs.
Corporate partnerships also enhance the institution’s reputation for attracting top talent, creating a competitive edge in recruiting budding athletes. This continuous cycle benefits both the university and the athlete in the long term.
Financial Literacy for Athletes
With significant financial gain comes the responsibility of managing that wealth wisely.
Universities now emphasize financial literacy programs to help athletes sustain their earnings and plan for the future.
These programs offer guidance on budgeting, investing, and understanding contracts.
Proper financial education can prevent common pitfalls like reckless spending and ensure athletes make informed decisions.
As many athletes may turn pro, laying a strong financial groundwork early can secure their long-term financial stability.
Providing such resources fosters a responsible and educated athlete community.
Incorporating comprehensive financial literacy programs not only benefits athletes but also builds trust and loyalty, further elevating the university’s reputation as a nurturing ground for future stars.
Get the latest sent right to your inbox