In the evolving landscape of college football, Name, Image, and Likeness (NIL) deals have become essential for student-athletes looking to capitalize on their on-field success.
Fullbacks, often overlooked compared to other positions, have nonetheless secured significant earnings through these opportunities.
Focused on the top 10 highest paid NCAA fullbacks through NIL deals for the 2024 season, this article highlights the athletes who are redefining what it means to be a fullback in today’s game.
These players are not just integral to their teams but also to the broader market for endorsements and sponsorships.
The rise in NIL deals has provided a lucrative avenue for them to benefit from their hard work and dedication on the field.
From regional endorsements to larger national campaigns, these fullbacks are making a substantial impact off the field as well.
1. Braelon Allen – Wisconsin
Braelon Allen, a standout fullback for Wisconsin, has made a significant impact both on and off the field.
As of 2024, his NIL deal is valued at $430,000 annually. This includes his NIL value of $137,000 and his roster value of $257,000.
Allen boasts partnerships with major brands, including Pepsi.
His impressive performance and marketability have led to his NIL valuation ranking him among the top college football players.
Starting his collegiate career at 17, Allen has become a household name in the Big Ten.
His early start and consistent performance have solidified his reputation.
2. Tank Bigsby – Auburn
Tank Bigsby is securing significant NIL deals as an Auburn running back.
Known for his impressive performance on the field, Bigsby is among the top players in college football.
He has earned recognition for his talent and has partnerships with several brands. These deals contribute to his high earnings as a fullback.
He remains an active player in the 2024 season, continuing to boost his profile and earnings through strategic NIL agreements.
3. Devin Neal – Kansas
Devin Neal is a standout running back for the Kansas Jayhawks. In the 2024 season, he continues to make waves on the field with his impressive performance.
Last season, Neal carried the ball 203 times for 1,280 yards, averaging 6.3 yards per carry and scoring 17 touchdowns.
Neal believes he is the best running back in the Big 12 despite not having all-conference honors.
His confidence and consistency make him a key player to watch. Neal only needs 765 more yards to become KU’s top rusher.
Neal’s marketability through NIL deals reflects his talent and popularity.
According to collegenetworth.com, Neal’s NIL deals have significantly boosted his earnings this season.
His impact goes beyond just his athleticism; he is a major face of Kansas football.
4. Trey Potts – Penn State
Trey Potts is a prominent running back for the Penn State Nittany Lions. As a redshirt senior, he has gained significant attention for his performance on the field.
Potts appeared in all 13 games in the 2023 season, making valuable contributions on both offense and special teams Penn State Athletics.
He has become one of the top fullbacks to watch, and his NIL deals reflect his growing influence.
5. TJ Pledger – Utah
TJ Pledger has been a standout performer for the University of Utah. In the 2024 season, he has been particularly impressive, contributing to his team’s success with significant rushing yards.
Pledger’s success on the field has translated into financial gains through NIL deals.
He has secured substantial endorsements, adding a notable income stream to his athletic career.
His growing popularity and performance make him a key player to watch this season. Learn more about TJ Pledger’s career.
6. Brian Battie – South Florida
Brian Battie, a standout running back and kick returner, is making waves in college football as one of the highest paid players through NIL deals in 2024.
Battie has demonstrated exceptional skill on the field, earning accolades such as First-team All-American in 2021.
He achieved a 1,000-yard rushing season in 2022, solidifying his reputation as a top performer.
With his notable speed and agility, Battie has attracted significant NIL deals, enhancing his profile beyond the field and becoming a prominent figure in collegiate sports.
Learn more about Brian Battie on USF Athletics.
7. Deion Hankins – UTEP
Deion Hankins, the running back for the UTEP Miners, has made significant strides in the 2024 season.
Known for his power and agility, Hankins is an important player on the team. He has had standout performances, such as his game-winning touchdown against Old Dominion.
Hankins has also taken full advantage of Name, Image, and Likeness (NIL) deals.
These deals have boosted his earnings considerably. For more details on his earnings and career, check out College Net Worth.
8. Sherwin King Jr. – Syracuse
Sherwin King Jr. is making waves at Syracuse.
Known for his powerful running and strong defensive skills, he has become a key player in the college football scene for 2024.
His notable performances have earned him substantial NIL deals, reinforcing his value on and off the field.
These deals, totaling in the high six-figures, highlight his popularity and influence.
For more details about his NIL deals, you can visit this College Net Worth article.
King’s presence at Syracuse is a testament to his talent and marketability.
9. Elijah Turner – Northern Arizona
Elijah Turner, a senior fullback for the Northern Arizona Lumberjacks, has become one of the highest-paid NCAAF fullbacks through NIL deals for the 2024 season.
He showcases strong versatility, which attracts major brands.
Turner has secured partnerships with local businesses and national brands, leveraging his impressive performances on the field.
This has made him an influential figure in college football.
His charisma and consistent play have played a major role in his financial success off the field.
Turner continues to set a high standard for other college athletes aiming to benefit from NIL opportunities.
10. Juwan Lee – Alcorn State
Juwan Lee, a standout fullback for Alcorn State, has secured lucrative NIL deals for the 2024 season.
As highlighted by College Net Worth, his performance on the field has drawn significant attention.
Lee’s robust playing style and consistent performance have made him a key player for Alcorn State.
His contributions have not only elevated his team’s standing but also boosted his market value.
Brands are eager to collaborate with Lee. His agreements include partnerships with several sports equipment companies and local businesses.
Overview of NIL Deals
Name, Image, and Likeness (NIL) deals have changed the landscape of college athletics, allowing student-athletes to monetize their individual brands. These deals have become a significant financial opportunity, especially for football players.
Understanding NIL
NIL deals permit college athletes to earn money from endorsements, social media, personal appearances, and other business ventures. This change came after the NCAA lifted previous restrictions, allowing athletes to profit from their personal brand.
NIL valuations vary depending on several factors, including the athlete’s performance, social media following, and public interest.
The top NIL earners often have millions in deals, reflecting their high market value.
For example, Shedeur Sanders, a quarterback for Colorado, has a NIL valuation of $4.7 million.
Importance in Collegiate Athletics
The introduction of NIL deals has significant implications for collegiate athletics.
These deals not only offer financial benefits but also enhance the visibility and marketability of college sports.
Athletes now have more motivation to perform well and maintain a positive public image.
NIL deals can influence recruiting, as schools with stronger marketing initiatives attract top talent.
The financial benefits can be life-changing, providing athletes with revenue streams they didn’t have before.
Prominent NIL deals, like those of Texas A&M’s Evan Stewart, who has a $1.4 million valuation, highlight this trend.
Impact of NIL Deals on Fullbacks
NIL deals have changed the college sports landscape, bringing financial benefits and more opportunities for fullbacks. These deals help athletes enhance their visibility and improve their chances for scholarships and recruitment.
Financial Benefits
Fullbacks have gained significant financial perks through NIL deals.
They can now earn money from sponsorships, endorsements, and social media promotions.
This extra income can help cover tuition fees, living expenses, and training costs.
For instance, some fullbacks have secured deals with local brands or national companies, providing substantial financial support.
This income allows them to focus more on football, providing them with the stability they need to excel in their sport.
Enhanced Visibility and Branding
NIL deals also help fullbacks with their personal branding.
They can grow their audience on social media platforms and connect with fans directly.
This increased visibility can lead to more endorsement offers and collaborations.
Fullbacks who excel in branding themselves often attract attention from larger brands.
By creating a strong personal brand, these athletes can continue to earn even after their college careers.
Their branding success might set them up for markets beyond football, such as broadcasting or coaching.
Recruitment and Scholarships
NIL deals can influence recruitment and scholarship opportunities for fullbacks. Coaches and recruiters are likely to pay attention to athletes who have proven their marketability.
This factor can make a significant difference in securing scholarships or being recruited by top college programs. Fullbacks with strong NIL deal portfolios might have better chances of being prioritized during the recruitment process.
This impact on recruitment ensures that these athletes continue their education and football careers at reputable institutions.
NIL deals provide financial benefits, enhance personal branding, and impact recruitment opportunities for college fullbacks. They reshape the college sports environment, making it advantageous for fullbacks to leverage their value.
For detailed information about current active players and their deals, refer to College Net Worth.