Rob Likens, currently the associate head coach and co-offensive coordinator for the SMU Mustangs, brings over 30 years of coaching experience to the team.
In his role, Likens has made a significant impact on the Mustangs’ performance, particularly in mentoring standout wide receiver Rashee Rice.
During Likens’ first season at SMU, Rice led the nation in yards per game and ranked high in several other key stats, helping the team gain notable attention on the national stage.
Likens’ career is impressive, with previous coaching positions at prominent programs like Miami and Arizona State University.
His expertise is not limited to wide receivers but includes a strategic understanding of the pass game, making him a valuable asset in his dual role.
His influence at SMU is evident as the Mustangs prepare for their second season under head coach Rhett Lashlee, aiming to build on their performance from last year.
For those interested in the financial aspect, Likens’ extensive coaching experience and success at multiple institutions likely contribute to his noteworthy net worth. This is significant for understanding the caliber of professionals shaping the future of college football at SMU.
You can learn more about Rob Likens’ career and accomplishments on the SMU Athletics website.
Who Is Rob Likens?
Rob Likens is a well-known figure in college football, recognized for his extensive experience and notable contributions.
He has been part of various prominent programs, showcasing his skills in coaching and coordination.
Where Did Rob Likens Grow Up?
Rob Likens grew up in Warren, Ohio. This small city in northeastern Ohio is where he developed his passion for football.
Warren played a significant role in shaping his early interest and skill in the sport.
Growing up in a supportive community, Likens was able to pursue his athletic interests.
The experiences he had in Warren laid the foundation for his future career in coaching.
Where Did Rob Likens Play College Football?
Rob Likens played college football at Mississippi State University.
During his time there, he honed his skills on the field and developed a deep understanding of the game.
Playing at Mississippi State was a formative experience for Likens.
His college years were not just about playing football; they were also about learning and growing as an athlete and an individual.
This period was crucial for his development as a future coach.
Where Does Rob Likens Live?
Rob Likens currently resides in Dallas, Texas.
This vibrant city is known for its rich football culture and passionate fans.
Living in Dallas allows Likens to be close to Southern Methodist University (SMU), where he is actively involved as the associate head coach and co-offensive coordinator.
Dallas provides him with a conducive environment to continue his work with the Mustangs.
Its energetic and supportive community plays a significant role in his daily life and professional activities.
Who Is Rob Likens Married To?
Rob Likens is married to Soni Likens.
The couple has shared many years together, supporting each other through the ups and downs of a coaching career.
Find the best accommodations
Check availability at 5* hotels, guest houses and apartments rated "superb" or "exceptional" by visitors just like you.
NO RESERVATION FEES
CHECK AVAILABILITY FOR YOUR DATES HERE
Soni has been a steadfast partner in Rob’s journey, playing a crucial role in his personal and professional life.
Together, they navigate the challenges and rewards that come with being part of the competitive world of college football.
Their relationship is one of mutual support and commitment to each other.
Rob Likens Professional Career
Rob Likens has built a notable career in college football coaching, working with several prominent teams and players. His career spans multiple decades and includes various roles from assistant coach to co-offensive coordinator.
What Teams Has Rob Likens Previously Coached For?
Rob Likens began his coaching career in 1992.
He served at North Alabama, where he helped Michael Edwards set program records.
He then moved to Central Connecticut State and Southeast Missouri State.
Likens also made significant contributions at Temple and Louisiana Tech.
His career took a leap at California (Cal), coaching notable players like Jared Goff.
Following Cal, he worked at Kansas and later joined Arizona State as offensive coordinator.
There, he helped players like Brandon Aiyuk and Eno Benjamin.
What Team Is Rob Likens Currently Coaching For?
Rob Likens is currently the Co-Offensive Coordinator and Wide Receivers Coach at Southern Methodist University (SMU).
He was initially hired as the assistant head coach in 2021 and later promoted to his current position in 2023.
Working under head coach Rhett Lashlee, Likens contributes to developing the passing offense at SMU, helping the team achieve impressive stats in total yards and touchdowns.
Does Rob Likens Want To Coach In The NFL?
Rob Likens has expressed satisfaction with his role in college football, particularly in developing young players.
While he has never ruled out the possibility of moving to the NFL, his passion remains in college coaching.
His work with quarterbacks and wide receivers has often been compared to professional standards, making him a potential candidate for future NFL roles. However, his current focus is on collegiate teams.
What Are Rob Likens Future Prospects?
Rob Likens’ extensive experience and success at SMU position him as a strong candidate for future head coaching roles in college football.
His ability to revamp offensive strategies and develop top-tier players makes him a valuable asset.
With his track record, he may soon lead a major college football program or even receive offers to join NFL coaching staff.
Rob Likens Major Achievements And Awards
Rob Likens has several notable achievements.
At Louisiana Tech, he helped Quinton Patton achieve an impressive season.
At Cal, Likens played a crucial role in developing Jared Goff, who became a top NFL draft pick.
At Arizona State, under his offensive coordination, the team achieved significant success in the Pac-12.
His coaching helped players like Jayden Daniels and Brandon Aiyuk excel, further solidifying his coaching reputation.
Similar Coaches To Rob Likens
Rob Likens shares similarities with coaches like Sonny Dykes, the head coach of SMU before Rhett Lashlee.
Another comparable figure is Garin Justice, who coached at Miami (FL) with Likens.
Kyle Cooper and Chris Harper, who have similar backgrounds in offensive coaching, also parallel Likens in their approach and contributions to college football.
All these coaches have shown a strong ability to develop offensive strategies and elevate team performances.
How Does Rob Likens Do With NIL And Transfer Portal?
Rob Likens, with his extensive coaching experience, brings a strategic approach to adapting to the evolving landscape of college football, particularly through the transfer portal and NIL money. His contributions highlight his ability to stay ahead in these critical aspects.
Rob Likens And Transfer Portal
Rob Likens has leveraged the transfer portal successfully during his tenure at SMU.
By focusing on bringing in talented players through the portal, he has helped enhance the team’s overall performance.
For example, in the past two seasons, the Mustangs secured the 13th and 14th-ranked transfer classes.
This success allowed SMU to strengthen their roster significantly.
The team’s move to the Atlantic Coast Conference has positioned them more prominently, attracting more high-quality players.
Likens’ ability to integrate these new players into the team has been instrumental in maintaining a competitive edge.
Rob Likens And NIL Money
Likens also shows a keen understanding of the opportunities provided by NIL money.
Name, Image, and Likeness (NIL) money has dramatically altered the landscape of college football, impacting recruitment and player retention.
Operating within these new dynamics, Likens has focused on guiding his players to benefit from NIL deals responsibly.
By aligning with strategies that help players secure NIL agreements, Likens ensures that his athletes maximize their potential both on and off the field.
His role in mentoring them about the implications of these deals underscores his commitment to their holistic development.
This approach helps attract talent eager to capitalize on both their athletic and personal brands during their college years.
How Much Is Rob Likens’s Contract For?
Rob Likens, the associate head coach and Co-Offensive Coordinator for the SMU Mustangs, has a detailed contract outlining his earnings. This includes his base salary and various incentives.
How Much Does Rob Likens Make In Salary Per Year?
Rob Likens’s annual salary at SMU is a crucial part of his compensation.
For the year 2023, Likens’s base salary was reported to be substantial.
According to USA TODAY, the salary structure reflects his extensive coaching experience and pivotal role in the team.
Given his responsibilities with the Mustangs, Likens’s salary places him among the higher-paid assistant coaches in college football.
His role involves not only coaching wide receivers but also coordinating the pass game. This twin role is significant and justifies his compensation.
In the ever-competitive landscape of college football, salaries of assistant coaches like Likens are reflective of their contributions to the team’s success.
How Much Does Rob Likens Make In Incentives Per Year?
In addition to his base salary, Rob Likens’s contract includes several performance-based incentives.
These incentives are tied to the team’s success on the field and Likens’s personal achievements.
The exact figures can vary but are designed to reward key milestones and successes during the season.
For example, reaching certain win thresholds, bowl appearances, and championships can all trigger financial bonuses.
According to USA TODAY, these incentives serve as motivation for achieving performance targets that benefit the team and the athletic department.
What Is Rob Likens Net Worth?
Rob Likens, the Co-Offensive Coordinator and Wide Receivers Coach at Southern Methodist University (SMU), has had a distinguished career in college football coaching.
Over the years, he has amassed considerable experience and recognition in the field, which is reflected in his net worth.
Net Worth Estimate
- It is estimated that Rob Likens’ net worth is between $1 million and $5 million.
- His career spans over 30 years, with coaching positions at various prestigious universities including Mississippi State University, Arizona State University, and SMU.
Salary and Earnings
- As the Associate Head Coach and Co-Offensive Coordinator at SMU, Likens likely earns a significant salary. Comparable positions can range from $200,000 to $600,000 annually.
Achievements and Recognition
- Likens has mentored standout players like Rashee Rice, who finished first in the FBS in yards per game. Achievements like these likely contribute to his earning potential.
- Players under his guidance have been candidates for prestigious awards such as the Biletnikoff Award, which is given to the nation’s best receiver.
Additional Income Sources
- Beyond his salary, Likens’ net worth may include bonuses, speaking engagements, and endorsements, which are typical for successful college football coaches.
Get the latest sent right to your inbox