NCAA President Charlie Baker has expressed concern about the current state of the name, image, and likeness (NIL) system in college sports. He described it as showing signs of โdysfunctionโ and emphasized the need for Congressional action to establish national guidelines.
These guidelines would aim to create a more structured environment for student-athletes and protect them from potential exploitation by offering standard contracts for endorsement deals.
Recently, the situation escalated when UNLV quarterback Matthew Sluka announced the end of his season after issues with a promised $100,000 NIL deal. His agent highlighted that the agreement was made by an assistant coach during Slukaโs transfer to the university.

While Baker did not specifically address Slukaโs situation, he noted that there are ongoing issues with unfulfilled promises made to athletes.
The NCAA has attempted to provide athletes with template contracts that propose fair terms. Despite this, the organization has faced significant legal challenges regarding player payments in recent years.
They currently lack the authority to enforce compliance with these suggested standards. Court rulings have further complicated the organizationโs ability to manage NIL agreements.
Additionally, a recent lawsuit involving the NCAA proposes a settlement of $2.78 billion aimed at both current and former players. This agreement would lead to a revenue-sharing model that could greatly impact how colleges interact with their athletes.
The proposed settlement also limits the NCAAโs oversight of NIL agreements, which will be crucial in shaping the future landscape of college sports.
Baker reiterated the need for Congress to formalize national NIL regulations that ensure protections for student-athletes. Creating a structured framework will help address issues of exploitation and establish a more equitable system in college athletics. For further details, Bakerโs call to action can be read in his latest statement about NIL dysfunction.

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