Duke Criticizes 'The White Lotus' for Misusing School's Brand

The Duke vs. North Carolina rivalry is one of the most storied in college sports. It has found its way into popular culture through HBO’s hit show *The White Lotus*. However, Duke University is expressing discontent over the portrayal of its brand in the series.

The third season of the show features characters Timothy Ratliff, a Duke alumnus, and his wife, Victoria Ratliff, a North Carolina alumna. Duke’s administration is particularly concerned about scenes where Timothy, wearing a Duke shirt, contemplates suicide and murder-suicide. They argue that these scenes misrepresent the university’s values and could have a negative impact on viewers.

Table of Contents

The Iconic Duke vs. North Carolina Rivalry

For over a century, the Duke Blue Devils and the North Carolina Tar Heels have competed fiercely on the basketball court. This rivalry is not just a sporting event; it’s a cultural phenomenon that captivates fans and alumni alike. The two teams have faced off every year since 1920, creating countless memorable moments and establishing a legacy that extends beyond sports.

The White Lotus Brings Rivalry to the Screen

In the third season of *The White Lotus*, two main characters, Timothy Ratliff (played by Jason Isaacs) and Victoria Ratliff (Parker Posey), represent this rivalry. Timothy is a Duke alumnus, while Victoria attended North Carolina. This inclusion adds a layer of depth to the show’s narrative, intertwining real-world sports culture with fictional drama.

DISCOVER MORE Nimari Burnett - Michigan NIL Deals, Net Worth, Player Information

Duke’s Concerns Over Brand Representation

Duke University has taken issue with specific scenes in *The White Lotus* where Timothy, wearing a Duke shirt, contemplates suicide and murder-suicide. According to a report from Bloomberg, these scenes have prompted Duke to release a statement condemning the use of their brand without permission and expressing concern over the troubling imagery.

Addressing Mental Health Awareness

Frank Tramble, Duke’s vice president for communications, marketing, and public affairs, emphasized the importance of mental health awareness. He noted that suicide is the second-leading cause of death on college campuses and that the university is dedicated to promoting mental health resources. Duke is using the increased visibility from the show to remind students and the public that help is available.

The Impact of Social Media

Images from the controversial scenes in *The White Lotus* have been widely shared across social media platforms. This has amplified Duke’s concerns, as the university’s brand is being associated with sensitive and potentially harmful content. The timing is particularly significant as both the men’s and women’s basketball teams are competing in the NCAA Tournament.

NCAA Tournament Highlights

As the controversy unfolds, the Duke Blue Devils men’s and women’s basketball teams are making headlines in the NCAA Tournament. The men’s team, a No. 1 seed, is set to face (4) Arizona in the Sweet 16, while the women’s team, a No. 2 seed, coincidentally faces (3) North Carolina. These high-stakes games add another layer of intensity to the ongoing rivalry.

Conclusion: Balancing Entertainment and Responsibility

The inclusion of real-world brands and institutions in popular media can add authenticity and depth to storytelling. However, it also comes with a responsibility to portray these entities accurately and respectfully.

DISCOVER MORE Cory Curtis Jr. - Long Beach State NIL Deals, Net Worth, Player Information

Duke University’s response to *The White Lotus* underscores the importance of considering the potential impact of such portrayals. This is particularly important when dealing with sensitive issues like mental health.

For more information on Duke’s reaction to *The White Lotus*, you can read the full article on CBS Sports: Duke unhappy about inclusion of school’s brand in The White Lotus, says show ‘simply goes too far’.

Joe Hughes is the founder of CollegeNetWorth.com, a comprehensive resource on college athletes' earnings potential in the NIL era. Combining his passion for sports with expertise in collegiate athletics, Joe provides valuable insights for athletes, fans, and institutions navigating this new landscape.

Additional Reading: