Ashton Jeanty Secures New NIL Deal with SAXX Underwear

In a landmark moment for college football, Boise State’s Ashton Jeanty has solidified his position as a Heisman Trophy finalist. He also secured a significant NIL (Name, Image, Likeness) deal with the men’s underwear brand SAXX. This partnership comes at a crucial time as Jeanty prepares for Boise State’s College Football Playoff debut.

The junior running back, who has had a record-breaking season, is set to become a pivotal figure both on and off the field. Let’s delve into the details of Jeanty’s remarkable achievements and his new endorsement deal.

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Ashton Jeanty’s Historic Season

Ashton Jeanty’s performance this season has been nothing short of extraordinary. With 344 carries for 2,497 yards and 29 touchdowns, he leads the nation in all three categories. His incredible stats have placed him at No. 4 on the FBS all-time single-season rushing list, trailing only legendary players like Oklahoma State’s Barry Sanders, Wisconsin’s Melvin Gordon, and UCF’s Kevin Smith.

Breaking Records and Making History

Jeanty’s achievements have not only propelled Boise State to a 12-1 record but have also earned him a spot as a Heisman Trophy finalist. He joins the ranks of Boise State’s elite, becoming the second player from the university to be a finalist for this prestigious award, following quarterback Kellen Moore in 2010.

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NIL Deal with SAXX

In addition to his on-field success, Jeanty has also made waves off the field by securing a NIL deal with SAXX. The men’s underwear brand has named him their latest ambassador, dubbing him the *Thighs-man.* This partnership is set to run through the 2025 NFL Draft, reflecting SAXX’s confidence in Jeanty’s potential and marketability.

Amplifying the Partnership

SAXX plans to amplify this partnership through various marketing strategies. This includes wild postings and mobile billboards in New York City leading up to the Heisman Trophy ceremony. This high-visibility campaign aims to capitalize on Jeanty’s rising star status and further solidify his brand.

Other Notable Endorsements

Jeanty is not the only college football player to bag a deal with SAXX. Earlier this year, Las Vegas Raiders defensive end Maxx Crosby and UNLV star wide receiver Ricky White III also signed multi-year endorsement deals with the brand. These partnerships highlight SAXX’s commitment to aligning with top-tier talent in college football.

Maxx Crosby’s Influence

Maxx Crosby, who starred for Eastern Michigan before entering the NFL, is a big college football fan. He has been instrumental in SAXX’s strategy to partner with emerging talent. His endorsement has set a precedent for other college athletes, including Jeanty, to join the SAXX family.

Preparing for the Heisman Trophy Ceremony

The Heisman Trophy ceremony is a pivotal moment for any college football player, and Jeanty is no exception. Scheduled for 6 p.m. Mountain time on Saturday in New York City, the ceremony will see Jeanty compete against other finalists like Oregon quarterback Dillon Gabriel, Colorado two-way star Travis Hunter, and Miami quarterback Cam Ward.

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Boise State’s Heisman Legacy

Jeanty’s inclusion as a finalist marks a significant milestone for Boise State. The university’s only other Heisman finalist, Kellen Moore, placed fourth in the 2010 voting behind Auburn quarterback Cam Newton, Stanford quarterback Andrew Luck, and Oregon running back LaMichael James. Jeanty aims to surpass Moore’s achievement and bring home the coveted trophy.

Looking Ahead: The College Football Playoff

As Boise State gears up for its College Football Playoff debut, Jeanty’s performance will be crucial. The team, seeded third by the College Football Playoff selection committee, will face the winner of a first-round matchup between No. 11 SMU and No. 6 Penn State in the Dec. 31 Fiesta Bowl.

Jeanty’s Impact on Boise State

Jeanty’s contributions have been instrumental in Boise State’s successful season. His record-breaking stats and leadership on the field have set the stage for what could be a historic playoff run for the team. Fans and analysts alike are eagerly anticipating his performance in the upcoming games.

Jeanty’s Rising NIL Value

According to On3, Jeanty’s NIL value has nearly tripled during his historic junior season. This surge in value reflects not only his on-field prowess but also his growing influence and marketability off the field. His deal with SAXX is a testament to his rising star status and the potential for future endorsements.

Future Prospects

With his NIL value on the rise and a promising career ahead, Jeanty is poised to become one of college football’s most influential players.

His partnership with SAXX and potential Heisman Trophy win could open doors to even more lucrative opportunities, both in college and as he transitions to the NFL.

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As we look forward to the Heisman Trophy ceremony and the College Football Playoff, one thing is clear: Ashton Jeanty is a name to watch.

His incredible season, historic achievements, and strategic endorsements make him one of the most exciting players in college football today.

For more details on Jeanty’s latest NIL deal and his journey to the Heisman Trophy, visit Sports Illustrated.

Joe Hughes is the founder of CollegeNetWorth.com, a comprehensive resource on college athletes' earnings potential in the NIL era. Combining his passion for sports with expertise in collegiate athletics, Joe provides valuable insights for athletes, fans, and institutions navigating this new landscape.

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