In college sports, Name, Image, and Likeness (NIL) deals have significantly transformed the landscape, allowing athletes to earn compensation while still in school. This shift has been particularly notable in the Big 12 Conference.
Many players have secured lucrative deals, making them some of the highest-paid athletes in collegiate sports.
NIL valuations highlight the earning potential of these athletes, reflecting their influence on and off the field.
The upcoming season will see some of the conference’s top talents benefitting enormously from their marketability and performance.
1. Caleb Williams, USC
Caleb Williams has cemented his place as one of the highest paid NIL players. At USC, his NIL earnings are impressive.
Reports indicate that he made around $10 million in endorsements over his final two seasons.
Williams’ annual valuation stands at approximately $2.7 million, combining his NIL value and roster value. This financial success is a testament to his marketability and talent on the field.
For more details, visit Caleb Williams NIL Earnings.
2. Quinn Ewers, Texas
Quinn Ewers, the quarterback for the Texas Longhorns, is a standout in the Big 12.
Ewers has secured multiple lucrative NIL deals, including partnerships with EA Sports and Nicholas Air in 2024. His NIL valuation is estimated at $675,000, making him one of the highest-paid athletes in the conference.
In addition, Ewers has a substantial roster value of $1.2 million. His earnings reflect his high profile and significance to Texas football.
3. J.T. Daniels, West Virginia
J.T. Daniels is one of the top NIL earners in the Big 12. He has shown impressive performance as the quarterback for West Virginia.
His ability to complete difficult passes, especially 10-20 yard throws, has made him a standout player.
Daniels’ influence and skills have significantly boosted his NIL valuation. His presence in the team is crucial for West Virginia’s success.
4. Marvin Mims, Oklahoma
Marvin Mims, a standout wide receiver for the Oklahoma Sooners, is one of the top NIL earners in the Big 12. His impressive record on the field has significantly boosted his market value.
Mims was a record-setting athlete during his high school career in Texas. He leads the state in career receiving yards and had an outstanding senior season.
In the Big 12, his performance continues to shine. This success has translated into lucrative NIL deals, highlighting his value both as a player and a marketable athlete.
5. Bijan Robinson, Texas
Bijan Robinson, a standout running back for Texas, has made significant strides with his Name, Image, and Likeness (NIL) deals.
Robinson has capitalized on opportunities with high-profile brands such as Lamborghini, Raising Cane’s, and C4 Energy.
He ranks among the top five college football players in NIL earnings, with a market value reaching up to $1,800,000 according to On3’s NIL Valuation.
6. Bryce Foster, Texas A&M
Bryce Foster, a prominent player for Texas A&M, is one of the highest-paid athletes in the Big 12. Known for his skills on the offensive line, his NIL valuation reflects his significant influence and potential.
He was a standout athlete in high school, winning the Texas 6A shot put title and earning All-Freshman honors at Texas A&M.
Foster’s commitment to the sport is evident in his performance and the recognition he receives.
His NIL earnings are a testament to his talent and marketability, making him a key figure in college football.
7. Tyrese Hunter, Texas
Tyrese Hunter has made a significant impact since transferring to Texas. He was originally named the Big 12 Freshman of the Year while playing for Iowa State. Hunter’s performance quickly caught national attention.
His proficiency as a point guard and improvement in shooting has bolstered his marketability. As a result, Hunter has secured lucrative NIL deals.
Texas benefits significantly from having such a high-profile player on their team.
For more on Tyrese Hunter’s journey and impact, visit Tyrese Hunter at Texas.
8. Ochai Agbaji, Kansas
Ochai Agbaji, a guard for the Kansas Jayhawks, has been a standout player. He earned the title of Big 12 Player of the Year for the 2021-22 season.
Agbaji was also recognized as the Most Outstanding Player in the Big 12 Tournament. His performance has boosted his marketability in NIL deals.
9. Keyontae Johnson, Kansas State
Keyontae Johnson is a standout basketball player at Kansas State. His new NIL deal has boosted his profile significantly.
He has an On3 NIL Valuation of $357,000, which places him among the top earners in college basketball.
Johnson’s ranking in the On3 NIL 100 is 24th overall. His valuation has grown by 73% over the past ten weeks, thanks to his performance and social media presence.
10. Nijel Pack, Miami
Nijel Pack, a standout player who transferred from Kansas State to Miami, secured one of the top NIL deals in college basketball.
His two-year agreement with LifeWallet is valued at $800,000 and includes a car.
During his time at Kansas State, Pack earned All-Big 12 First-Team honors, setting the stage for his impressive performance at Miami.
Pack’s deal reflects the significant impact NIL opportunities can have on a player’s career, both on and off the court. His move to Miami and subsequent earnings are an example of how the NIL landscape is changing college sports.
Overview of NIL in College Sports
Name, Image, and Likeness (NIL) changes have transformed college sports, allowing student-athletes to earn money while preserving their eligibility. Below, we explain what NIL is and how it impacts student-athletes.
What is NIL?
NIL refers to the ability of college athletes to profit from their name, image, and likeness. Previously, NCAA rules prohibited athletes from receiving compensation beyond scholarships.
The new NIL rules allow student-athletes to sign endorsement deals, appear in advertisements, and get paid for social media posts.
This change started on July 1, 2021, and has significantly altered the landscape of college sports.
Athletes can now engage in financial opportunities similar to professional players. Many have partnerships with major brands, enhancing their visibility and income.
Impact of NIL on Student-Athletes
NIL deals have greatly benefited student-athletes financially. Those with strong personal brands or significant social media followings can earn substantial amounts.
For example, Bronny James has an NIL valuation of $5.9 million.
These earnings provide financial stability and allow athletes to support their families.
However, managing these deals requires time and effort, potentially affecting academics or game performance.
Schools often provide resources or advisors to help athletes handle their new responsibilities.
While NIL offers financial benefits, athletes must balance their commitments carefully.
Big 12 Conference and NIL
The Big 12 Conference has embraced Name, Image, and Likeness (NIL) deals with significant enthusiasm, becoming a leader among college sports conferences. Historical context and current policies highlight this commitment.
History of the Big 12
The Big 12 Conference was founded in 1996. It emerged from the merger of the Big Eight Conference and four Texas schools from the Southwest Conference.
The Big 12 has seen shifts in membership, with teams like Colorado, Nebraska, and Texas A&M leaving, while West Virginia and TCU joined.
In recent years, the focus has been on maintaining competitive sports programs. This focus made the Big 12 adapt quickly to changes in NCAA policies, including NIL.
Big 12’s Policy on NIL Deals
The Big 12 has developed policies to support athletes pursuing NIL opportunities. These policies are designed to comply with NCAA regulations and state laws, ensuring fairness and integrity in the process.
Schools within the conference offer resources like workshops and legal advice to help athletes understand and manage their NIL deals.
By facilitating these deals, the Big 12 aims to attract and retain top talent.
They have acknowledged the importance of NIL in modern college sports, promoting transparency and support.
The conference’s proactive stance on NIL has helped it become a leader in athlete compensation. This approach not only benefits the athletes but also enhances the overall competitiveness of the conference.
Economic Implications of NIL Deals
Name, Image, and Likeness (NIL) deals are reshaping college sports by providing athletes with substantial financial opportunities and increasing their access to sponsorship and endorsement deals.
Financial Benefits for Players
NIL deals allow student-athletes to monetize their popularity. This financial boost can cover living expenses, tuition, and more, contributing to a better college experience.
These earnings can be significant. For example, some Big Ten players are earning millions annually.
This new income stream helps athletes support their families and invest in their futures, creating financial stability early in their careers.
Additionally, scholarship limitations no longer prevent athletes from accessing additional funds, allowing them to focus on honing their skills and academics without the burden of financial stress.
Sponsorship and Endorsement Opportunities
NIL deals open doors for athletes to collaborate with major brands and local businesses.
Athletes in high-profile sports can secure lucrative endorsements that were previously reserved for professional players.
Companies see the value in college athletes’ influence, supporting them with deals that boost brand visibility.
Big 12 athletes, for instance, have landed deals with top sportswear brands, earning substantial amounts.
Besides big brands, local endorsements also play a key role.
Small businesses benefit from associating with popular college athletes, creating a mutually beneficial relationship that promotes community engagement.
These opportunities provide athletes with real-world business experience, preparing them for future professional and entrepreneurial ventures.